Hello! My name is Francesco

Italian Illustrator, Designer and Artist based in Las Palmas de Gran Canaria.

BIO

I started working freelance in Milan in 2007 as a graphic designer for various clients, while studying at Politecnico di Milano. I graduated with a BSc in Industrial Design (2008), followed by an MSc in Communication Design (2012), which marked the official launch of my career as a professional Illustrator.

Leveraging a foundation in design and a passion for minimalist vector illustration, I’ve since focused on iconic illustration, infographics, and data visualization. In 2016, after many years in Milan, I relocated to Gran Canaria to establish my design studio and continue working as a freelance designer and illustrator with a global client base.

EDUCATION

MONIKERS

My creativity extends beyond illustration. To better manage my multidisciplinary projects (including artistic and musical ventures), I often use distinct aliases to compartmentalize my work. While I operate professionally as Francesco Faggiano for design and illustration, you might encounter my parallel creative output under monikers such as Red Sūn Shō and FFvectorartist.

STYLE

My core approach to illustration is digital and strictly vector-based. My aesthetic is defined by geometric minimalism and the principle of “less is more,” where every element must serve a clear communicative purpose. I achieve a clean, elegant result using only solid colors and subtle gradients to suggest depth and form, without relying on any complex raster effects. This methodical process underscores my belief in geometry as the fundamental structure of reality. Uniquely, my workflow relies solely on a trackpad and keyboard, allowing me to generate graphics with speed and precision.

SKILLS

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canva, Procreate, Sketch, HTML5, CSS3, WordPress, Elementor.

LANGUAGES

LEARNING

PASSIONS

Beyond my digital work, my personal life is enriched by a continuous curiosity about the world. My interests span from the analytical exploration of languages, cultures, and history to the contemplative practices of Yoga and Esotericism, which inform my perspective on visual communication. This balanced approach is further fueled by dynamic activities like Freestyle Skating and a deep engagement with Music and the critical analysis of Videogames. These diverse passions—mixing rigor with free expression—are the undercurrents that shape my creativity and my unique approach to problem-solving.

CLIENTS

Adobe / Abc / Telecom / Neos Air / Ascopiave / Golder / Spring Hotels / Confindustria Trento / Inter FC / Wired Italy / World Anti-Doping Agency / International Olympic Committee / Subito.it / Saeco / Mtalk / Weber Shandwick / Ron Arehucas / Universidad Politecnica de Madrid / EFPA Italia / Playdots / SignaLabs / The Milaneser

AGENCIES

Ogilvy Italia / CBA Italia / Leftloft / Graffiti / Sugosugo Studio / Isleta Design Studio / La Escalera de Fumio / JTA Design / The Nursery / June Illustration